About us
Iress provides software and services for superannuation funds, trading and market professionals, financial advisers and investment managers.
NMP Education, who is part of Iress, is an industry leader in delivering engaging educational content through the power of story. Science has shown we are 22 times more likely to remember a fact if it is delivered through story.
Joining forces with the Financial Knowledge Centre we deliver factual, timely and compliance approved information and educational content.
We deliver
- TV quality learning experiences
- Monthly education to a community of over 500,000
- Proven member content delivered to super funds.
The educational content for super fund members drives engagement, capability and action with an aim to:
- Improve retention and satisfaction of members
- Supporting increased accumulation to pension conversion
- Encouraging increased member contributions
- Deliver demonstrable results against the OECD Financial Literacy framework.
As a result of COVID and the early release program, that has put many Australians’ retirement at risk, more working adults are aware of, and interested in, their super balance. Now is the time to engage with your members.
In addition, as reported by the Investment Trends Member Sentiment Report, May 2020, 80% of members’ education needs are unmet and the window of opportunity to show them how to create a better future is right now.
With a focus on uplifting financial capacity for super members our content delivers four key elements:
Emotive lead
The story
Backing it up
Factual information
Call to Action
Next steps
Measurement
Survey outcomes
1.
We start with engagement; providing education that gets noticed. Our articles are compelling to watch or read, easy to remember and as a result more likely to be remembered.
2.
This is then supported with factual, timely and compliance approved information. We have deep expertise in providing financial literacy to both advisers and members.
3.
At completion of the learning experience, members are then supported by delivering tangible actions that they can take as a result of what they have learned.
4.
To support your reporting that you are delivering better outcomes for members, each article measures an OECD financial literacy outcome for improved financial capability.
We believe that learning must be an active process
Working with Superannuation clients our stories have been proven to transform engagement. Over the last 12 months, we have achieved consistent growth quarter on quarter in engagement of our newsletters to peak results of:
- open rates of 50% (280% higher than industry average**)
- click through rates triple the industry average (7%)
- average member rating of 4 out of 5 in improving member financial literacy.
**Mailchimp industry benchmark data 2021-2022
